Andrew Blenkinsop

I am passionate about unlocking human and business potential. The answers to complex business challenges are usually simple, and frequently they are right in front of us, we just cannot see them from our current paradigm.

The difference between average and amazing can be as little as 2 or 3 degrees, and creating an empowered workplace can be as simple as having the right story,  knowing how to align teams to a common outcome and then helping them focus on the things that will ultimately help them get there.

Over the last 25 years I have worked with Australian and Global brands, creating success not by reinventing the wheel, but rather reframing how we see it and understanding the reality of what our customers actually want/buy from us.


I would like to thank Andrew and his team for helping us to gain a unique insight into our business, customers and competitors.  By looking differently at our business we were able to position our business relative to the needs of our customers.

At a recent trade show one of our long standing customers came up to me and said “We have been working with you for obver 10 years and we never knew you did this”

Paul, CEO


Andrew and his team have worked extensively with Fujifilm over the past few years, they have taken the time to understand our market, the things that drive our customers, and the business returns needed.

I would highly recommend Andrew and his team.

Andrew,  National Business Manager


Working with Andrew and his team successfully started the perceptual change of the Ansaldo Brand, its products and services.

Anne,  National Marketing Manager